// BRAND MANUAL · VISUAL IDENTITY

Brand manual

The origin of new possibilities.

How the Neona Tech identity is used: symbol, logo, color, typography, applications and language. For the team, partners and any supplier designing with the brand.

Identity direction · Geometric supernova · October 2026

What this manual contains

01Essence and concept
02Primary logo
03Compact version
04Version system
05Clear space and scale
06Color palette
07Color proportion
08Typography
09Correct and incorrect uses
10Applications
11Brand language

// 01 · ESSENCE AND CONCEPT

Essence and concept

DiscoveryA source of ideas that expands.
EnergyLight and energy in a compact figure.
ExpansionThe suggested N ties the symbol to NEONA.
SobrietyNo slogan in the signature; restraint makes the impact.

Geometric supernova · lockup

// 02 · PRIMARY LOGO

Primary logo

Geometric supernova + NEONA TECH. A cosmic symbol that turns light and energy into a compact figure; the negative-space N is defined by the diagonal cut between the rays. NEONA is the name, TECH the descriptor.

Supernova alone

// 03 · COMPACT VERSION

Compact version

01
Profiles and interfacesStandalone symbol for avatars and apps.
02
FaviconWhite version on dark backgrounds.
03
Minimum sizeThe symbol is used from 24 pt upward.

// 04 · VERSION SYSTEM

Version system

Primary
Monochrome
Reversed
Favicon

Reduction: full wordmark in deep blue. Favicon and app: white symbol. Monochrome in blue or anthracite.

Margin = height of the symbol

// 05 · CLEAR SPACE AND SCALE

Clear space and scale

56 to 16 ptReference scales, from headline to footer.
≥ 24 ptMinimum for the symbol. Below that, use the wordmark.

// 06 · COLOR PALETTE

Color palette

60%#0A2A5EDeep blueTrust and competence
25%#2E3440Anthracite graySupport and dark backgrounds
10%#00A3E0CyanTechnological accent
5%#00B386Emerald greenConfirmation · occasional emphasis

On white #FFFFFF for cleanliness and focus.

// 07 · COLOR PROPORTION

Color proportion

60%25%10%5%

Industry references: IBM, Intel, Cisco, Microsoft, Accenture. Blue dominates to build trust; green is emphasis, never a surface.

// 08 · TYPOGRAPHY

Typography

NEONA TECHMichromaLogo wordmark. Signature only.
The origin of new possibilitiesSoraHeadlines and subheadings. Geometric sans with clean, open strokes.
Technology your company can operate, measure and certify.IBM Plex SansBody text, interface and documents.
// 02 · SERVICES · NIT 902.118.619-9IBM Plex MonoLabels, data, code and figures.

HeadlineSemibold · 30 to 44 pt
SubheadingSemibold · 20 to 24 pt
BodyRegular · 14 to 16 pt
LabelUppercase + tracking

In Hebrew, Sora and IBM Plex Sans are replaced by Heebo (headlines) and IBM Plex Sans Hebrew (body); the wordmark is never translated.

// 09 · CORRECT AND INCORRECT USES

Correct and incorrect uses

Correct

Keep the lockup proportions
Respect the clear space
Wordmark in deep blue when reduced
Symbol from 24 pt

Incorrect

Distorting or rotating the symbol
Changing the brand colors
Adding the slogan inside the logo
Using green as a surface

// 10 · APPLICATIONS

Applications

neona.tech · BARRANQUILLA · COLOMBIABusiness card
Digital icon
New possibilities.Technology and innovationcorporate cover.

Business card · digital icon · corporate cover.

// 11 · BRAND LANGUAGE

How the brand speaks

NameWritten Neona Tech in running text and NEONA TECH only in the wordmark. The legal name, NEONATECH E-BUSINESS S.A.S., appears in legal documents and in the footer.
Tagline“The origin of new possibilities” is used as text, never inside the logo.
ISO qualityNeona Tech is in the process of ISO 9001, ISO/IEC 27001 and ISO/IEC 42001 certification. Certification is issued by an accredited body; the company is never described as already certified.
ToneClear, technical and without hype: short sentences, verifiable facts, no promised results and no figures that cannot be backed up.
LabelsSections and technical data are set in monospace with the pattern // 0N · NAME, as on the site.

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